Abstract
This paper presents a formative model to determine the intention to adopt a mobile commerce application in China based on a set of 13 indicators. Significance of these indicators is determined by using Structural Equation Modeling Partial Least Squares technique. It is found that Education level and Perceived Lack of Critical Mass or Perceived Subjective Norm are significant factors determining the intention to adopt a new m-commerce application by buyers. These results are similar to previously available results for buyers in China but are different to those indicating the intention to adopt the same m-commerce application but by sellers.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
