FORMATION OF VECTORS OF MANAGEMENT OF BUSINESS DEVELOPMENT OF RURAL AREAS

Abstract

The article presents the results of research on the main indicators of business development management in rural areas. Accordingly, the theoretical and methodological principles of modeling rural business development management are formed and substantiated, in particular, the main problems of rural business structures development are identified, vectors in managing the development of existing rural potential are identified, approaches, methods, modeling tools are determined, which facilitates their selection and application. As a result of the study, a system of indicators for assessing the processes of differentiation of business development management, which comprehensively reflects its main characteristics, and is based on the calculation of an integrated indicator to assess the level of diversification of rural business, identify its parameters get options for combining results with the selection of alternative activities. The necessity of creating centers of economic growth by stimulating the development of innovative entrepreneurship in rural areas is substantiated and proved, first of all, due to the processes of diversification of business development management taking into account the specifics of a particular rural area. as well as their continuous improvement for the full use of the potential of each rural enterprise individually and the comprehensive development of local communities, increase new jobs, increase the competitiveness of rural areas and more.