FORMATION OF THE MODERN PARADIGM OF FORMATION AND USE OF CORPORATE SOCIAL RESPONSIBILITY OF CONSTRUCTION ENTERPRISES

Abstract

It is proved that the formation of a modern paradigm of formation and use of corporate social responsibility is an important factor influencing the development of construction companies. Corporate social responsibility is defined as a modern toolkit based on a system of structural components, covering various areas of operation of construction companies. It is characterized as a system of targeted actions of stakeholders of construction companies aimed at meeting their material, socio-economic, corporate needs, taking into account investment, innovation, environmental, urban planning, project areas of construction companies to increase social dialogue and social factors and companies. The aim of the study is to form a modern paradigm of formation and use of corporate social responsibility of construction companies, taking into account the transformational processes occurring in the external and internal environment. The study solves the problem of the purpose: the definition of corporate social responsibility of construction companies as a modern tool for their development; characteristics of structural components of corporate social responsibility of construction companies; identification of modern aspects of the formation and use of corporate social responsibility of construction companies. The normative-legal provision of formation and use of corporate social responsibility of construction enterprises is characterized. Modern aspects of application of corporate social responsibility of construction enterprises are defined. As a result of the research the author's definition of corporate social responsibility of construction enterprises is proposed, which is determined through the prism of system characteristics of stakeholders' interaction to meet their material, socio-economic, corporate needs, taking into account investment, innovation, environmental, urban planning, project areas. In the process of forming and using CSR, a social dialogue is provided between all stakeholder groups, which creates conditions for the development of BP. Elements of formation and use of corporate social responsibility of construction companies are identified, which reflect the directions and features of their activities, social dialogue and interaction with stakeholders.