Abstract
The relevance of the study lies in the fact that in modern conditions globalization acts as the main trend in the development of the modern world; this is noted at the Davos forum in 2019. Development of all spheres of society, the state and the person - from politics, economics - to sports and gender equality. The problem of the research - globalization in sport - is transformation of sport into a global phenomenon, universal in nature, which has significant impact on all aspects of society. Therefore, the scope of dispute and sports culture act as an object of scientific research. Sport stimulates and forms social and cultural reflection on a world scale, reviving the idea of interdependence of humankind in sport and through sport. Unity is formed due to a variety of factors, including a network of communication technologies of financial, political and cultural interdependencies, new cultural forms of interaction that give impetus to sports interactions, forming a single global market for goods, services, behavioral standards, models of sociality, formation of modern values achieving sports success. Problem of globalization in sports is associated with Eurocentric‟s, based on formation of European values of sports, sports culture and sports success, and in general sports management. The object of the research is sports management as a condition for the development of sports culture in the context of globalization 4.0. The objectives of the research are to analyze new trends in the global mankind development that influence sports development and culture, contribute to self-fulfillment of a person from the physical and spiritual side as a priority of creative person. Methods - analysis and synthesis, abstraction, cross-cultural analysis, logical and historical, comparative analysis contribute the penetration into complex phenomena and processes of modern reality associated with sports in context of globalization. Results. Globalization is changing usual way people in sports, along with many advantages, has number of negative, painful problems associated with overt commercialization. Globalization has entered single microsystem structure as a process of integration and economic (sports) exchange; global artifacts are present in sports management, to extent that sport is institutionalized on the scale of global sports communities. The form of sports globalization refers to specific way that structuring problems of sports take place and their transfer to the globalization level of (regional) problem solving, that is, global and local integration takes place. Conclusion. Globalization means increase in available methods of organizing sport events, which requires formation of sports concept management - transnational, international, interregional, macro-rational, regional municipal, local organizations require improvement of sports management. This ladder of administrative levels is cut through the functional networks of corporations, international organizations and non-governmental organizations, as well as number of professional international organizations. Internationalization of sports is being determined by globalization.
Highlights
The relevance of the study lies in the fact that in modern conditions globalization acts as the main trend in the development of the modern world; this is noted at the Davos forum in 2019
The relevance of the study lies in transformation conditions of the world the fact that in modern conditions economy, and national sports globalization acts as the main trend in development priorities of Ukraine the development of the modern world; should be oriented towards the this is noted at the Davos forum in formation of a modern concept of
Sports development an individual and globalization in sport - is the whole nation is brought to the transformation of sport into a global fore, which is conditioned by phenomenon, universal in nature, formation of the modern sports which has significant impact on all development concept, which is a aspects of society
Summary
FORMATION OF THE CONCEPT OF INNOVATIVE SPORTS MANAGEMENT IN UKRAINE © VLADA BILOHUR. Melitopol State Pedagogical University named after Bohdan Khmelnitsky (Melitopol, Ukraine). The relevance of the study lies in transformation conditions of the world the fact that in modern conditions economy, and national sports globalization acts as the main trend in development priorities of Ukraine the development of the modern world; should be oriented towards the this is noted at the Davos forum in formation of a modern concept of. The following tasks have been set: to develop theoretical and methodological foundations of sports development in context of modern sports paradigm; to study foreign experience of sports development in developed countries of the West; to form domestic paradigm of innovative sports management concept in Ukraine in conditions of global instability [1, 186 p.]
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