Abstract

The problem of training sports managers is associated with significant qualitative changes in the organizational structure of physical culture and sports, with the commercialization of various physical culture and sports organizations and the emergence of private sports schools and clubs, where managerial activity in the field of physical culture and sports acquires a managerial and marketing orientation.
 The significance of the training of sports managers was analyzed, taking into account the types and functional duties; presentation of sports manager models in scientific research; conditions for the formation of professional competencies of a future specialist in sports management.
 The salary and rating of sports managers depends on the mastery of the acquired education, the ability to solve managerial tasks, human qualities, leadership qualities and creativity, appearance, knowledge in the chosen sport.
 The presence of professional disciplines in the content of the training of sports managers forms competences, professional knowledge, abilities and skills. Training programs consist of educational disciplines: «Introduction to sports management», «Sports mass media», «Sports events and facilities management», «Sports marketing», «Sports ethics», «Finance and accounting in sports activities», «Global sports business», «Sports law». Students complete coursework and undergo internships in sports organizations.
 The content of the training of sports managers takes into account the readiness of graduates for managerial activities in state and private organizations in the field of physical culture and sports. Education based on knowledge of social, legal, technical- organizational and economic aspects.

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