Abstract

A modern enterprise must be ready for any changes that may arise under the influence of both internal and external influences, including uncertain ones. It must be able to get out of this unfavorable situation as quickly as possible. The proposed study is to confirm the hypothesis of the relationship between the level of uncertainty and the performance of an enterprise based on the use of the preventive preparedness regime. The work solves the following tasks: assessment of the level of uncertainty of the external environment, selected as an indicator of entropy; a methodology for choosing the financial and economic indicators of an enterprise for the formation of a preventive readiness mode is proposed; the existence of a relationship between the level of uncertainty and indicators of the preventive readiness regime has been empirically confirmed. The authors propose a variant of the enterprise’s transition to a state of so-called “maximum readiness”, in which it will feel “comfortable”. The concept of enterprise management in a situation of external uncertainty is presented. In accordance with this approach, the results of the analysis of financial, economic and social indicators of economically significant automobile enterprises located in various regions of Russia, included in the list of backbone and influencing the development of the region, have been investigated. The selected indicators were considered from the point of view of the possibility of applying to them the state of the maximum readiness mode in conditions of uncertainty, which provides an adaptive state of the enterprise and, accordingly, will allow maintaining and even increasing its position in the market in the presence of uncertainties. The proposed concept can be recommended to all firms and enterprises with an innovative focus since they are more susceptible to the adverse effects of uncertainties.

Highlights

  • Nowadays it is difficult to imagine the life of the population without the use of cars

  • The variety of automotive enterprises in the world and the globalization of the economy have led to the fact that each person, depending on their earnings, is able to choose the most suitable model of vehicles produced in any country

  • The automotive market is influenced by many factors of uncertainty, as well as random ones, including such as the presence of an economic crisis, instability of the banking system, currency surges, changes in society, reforms, mergers and acquisitions of enterprises, re-profiling of enterprises themselves or their allies, the emergence of new and the closure of old enterprises, the attitude of consumers to the new assortment, as well as the influence of what has manifested itself at this time - a viral pandemic, etc

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Summary

Introduction

Nowadays it is difficult to imagine the life of the population without the use of cars. The variety of automotive enterprises in the world and the globalization of the economy have led to the fact that each person, depending on their earnings, is able to choose the most suitable model of vehicles produced in any country. Automobile enterprises, both around the world and in our country, are faced with the task of how to win and maintain consumer demand for their products. The increased uncertainty in the context of a pandemic jeopardize the activities of small enterprises, especially in health care, in their work the authors of [7] analyze financial programs and resources that can help to cope with the crisis

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