Abstract

An analysis of the current level of technology development allows us to conclude about the increasing role of digital technologies in public relations. The object of the study is the social relations that arise in the process of implementing blockchain technologies during the transition to a new technological order. The new (sixth) technological order is a reproduction system in which digital technologies (big data, blockchain, artificial intelligence) affect management activities, industrial and economic relations. Special attention is paid to the assessment of the legal regulation of these relations as one of the conditions for the full-scale introduction of modern digital technologies. In this article, the authors set the task of formulating an idea about the conditions for the introduction of blockchain technologies as a factor in ensuring the transition of modern society to a new technological order, including the implementation of legal conditions. The research methods are general scientific and special methods, among them the use of analysis to identify key trends, patterns and problems related to the legal regulation of blockchain technologies, as well as a formal legal method to determine the features of strategic planning documents, concepts and regulatory legal acts as elements of the legal conditions for the introduction of blockchain technologies. It is noted that the introduction of these technologies requires a number of conditions, including the formation of proper legal regulation, ensuring a sufficient technological basis, creating social conditions – preparing the population for the use of new technologies, ensuring financial and political conditions for modernization. In addition, the development of human resources and the creation of organizational conditions will ensure the comprehensive implementation of these technologies in public relations. Based on the results of the analysis of legal acts, the authors conclude that the state policy and regulatory framework for the transition to a new technological order and the introduction of blockchain technologies in various spheres of life are currently being determined at the strategic, regulatory and conceptual levels. In addition, some promising areas of implementation of blockchain technologies in public relations, including in legal activities, are noted.

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