Formation of demand, consumption of bread and bakery products in the Republic of Kazakhstan

Abstract

The goal is to determine the significance of the market of bread and bakery products of the Republic of Kazakhstan. Methods – analysis, synthesis, grouping comparison. Results – based on statistical data, an analysis of the development of bread and bakery products market in dynamics over the past five years is given. The authors emphasized the strategic importance of the bread market as the most significant food product for the majority of the population. The share of regions of the republic in production of bakery and flour products is considered. The factors that reduce efficiency in the industry are studied. The uneven production volumes in dynamicsis noted. The regions that occupy a significant share in production of bread and bakery products have been identified. The influence of the average per capita nominal cash income and the subsistence minimum of the population on the level of demand for bread and bakery products is determined. Information is given on the cost of bread in the country and the factors that determine the level of prices for this product and the industry development. Conclusions – on the basis of the analysis and the results of the study, the authors note a decrease in the volume of industrial production of bread and increase in prices for it, due to the baking in networks of superand hypermarkets that have their own bakeries. In general, one can note the stability of not only the production of bread and bakery products, but also the industry as a whole, the development prospects of which are associated with the increase in the competitiveness of the industry's products and the growth of its export potential.