Formation of "clip culture" and its impact on development and self-identification of personality in informational society

Abstract

The urgency of the research is that the conditions for the formation of a "clip culture" of a virtual person in the virtual world are analyzed. The term "clip culture" was put into circulation by O.Toffler and compared with the virtual culture of the information society. Setting objectives. The problem of analysis is due to the fact that the person today is formed in an artificially created virtual world, which distorts the personality and forms its torn and inadequate image. This type of society as a virtual-online needs its interpretation and analysis of a new conceptual-categorical apparatus. Analysis of recent research and publications. A. Toffler, as one of the major theoreticians of the information society, has clearly defined the attributes of a new born culture - its figurative, de-massified, virtual character. Z. Baumann noted this situation, who wrote about the society of individuals, vulnerable fragmentation, "an individualized postmodern society". Problems of clip culture "of the virtual person of the postmodern era were also considered by D.Bayr, D.Bell, Dzh.Gelbright, M.Castells, J.Masud, V.Frexis and others. The selection of unexplored parts of the general problem is the conceptualization of the concept of "clip culture" and its discovery in the postmodern society. At the core of the study is the conceptualization of the basic schemes of "clip culture", which is synonymous with virtual, and revealing its influence on the development and self-identification of the individual. The task statement is the use of synergistic methodology, which makes it possible to analyze the "clip culture" of the postmodern era and its impact on the personality. Presenting of the main material. To analyze the phenomenon of "clip art culture" as a social and cultural phenomenon; the influence of clip culture on personality in postmodern society is revealed; the attributes of clip art are defined - its figurative, de-massified, virtual character. Conclusions - the concept of clip culture and its influence on the development and self-identification of the individual in the information society are formed