FORMATION OF BUSINESS CULTURE AS A MEANS OF ACHIEVING ECONOMIC EFFICIENCY OF ENTREPRENEURIAL ACTIVITY

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The article examines the essence and features of business culture as a means of achieving the economic efficiency of entrepreneurial activity. The object of research is business culture as a part of the intangible economy that determines relationships in the business environment on the basis of general corporate, national labor values. The purpose of the research is to study the peculiarities of the formation of business culture to achieve the economic efficiency of entrepreneurial activity. The research method is analytical. Business culture is a system of values and priorities of an enterprise regarding its behavior on the market, relationships with members of the labor team, consumers, suppliers, and other business entities. The components of business culture are superficial culture, reference and universal values. The production activity of any employee of the organization is inextricably linked to his compliance with ethical norms, rules of conduct and relationships with his external environment. Adherence to the ethics of business relations is one of the main criteria of professionalism of both an individual employee and the organization as a whole. Entrepreneurial culture determines the way a businessman communicates with his clients, partners, subordinates and other persons in the process of carrying out his own business. The conducted research proves that business culture is a part of the intangible economy, which determines relationships in the business environment based on labor, general corporate, national values and is able to influence the success and development of the business entity, and increase the efficiency of entrepreneurial activity.