Abstract
The article discusses the features of sports league services. Special attention is paid to the factors that influence the formation of the nomenclature of sports league services, as a structured list of products offered that may be in the league’s assortment. As the main of such factors, consumers are singled out, which make it possible to divide the services of sports leagues into commercial and non–commercial. The development of these groups of the range of services of sports leagues occurs in different ways. The main sources of profit in the activities of professional sports leagues are the sale of tickets and season tickets for sports competitions, the sale of rights to television and radio broadcasts of competitions, advertising and sponsorship and licensing and commercial activities of clubs. The problems of the formation of the nomenclature of sports league services are highlighted — this is the lack of market conditions, competition and demand, as well as the lack of consumer orientation. The scientific novelty of the work consists in the proposal to form a range of sports league services based on the use of active marketing, analysis of the solvency of the main consumer groups, as well as the introduction of innovative services using digital technologies.
Highlights
Исследования проводились на основе анализа научной литературы и первоисточников, срав нительного, статистического анализа количественных характеристик предпринимательской дея тельности организаций профессионального спорта
Abstract: the article discusses the features of sports league services
Special attention is paid to the factors that influence the formation of the nomenclature of sports league services, as a structured list of products offered that may be in the league’s assortment
Summary
Исследования проводились на основе анализа научной литературы и первоисточников, срав нительного, статистического анализа количественных характеристик предпринимательской дея тельности организаций профессионального спорта (лиг). Для научного анализа факторов и результатов предпринимательской деятельности лиг про фессионального спорта целесообразным является применение понятия «услуга профессиональ ного спорта», под которой понимается как деятельность структур профессионального спорта (прежде всего, спортсменов), базируется на использовании экономических ресурсов, которая направлена на удовлетворение потребностей людей средствами того или иного вида спорта.
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