FORMATION AND IMPLEMENTATION OF THE CLUSTER APPROACH IN THE MANAGEMENT OF COMPETITIVENESS OF ENTERPRISES OF TEXTILE INDUSTRY

Abstract

Introduction and aim of the research: Networking as the establishment of long formal and informal relations between the subjects of the cluster, united in the technological chain by vertical and horizontal links, based on trust and common to the cluster, differs from the relations of production cooperation. Collaborative programs with the subjects of the cluster (educational, research, marketing, cross-border cooperation, exports, technological) increase the efficiency and competitiveness of the actors by combining ideas, material, technical, labor and financial resources, joint management and solving common problems. Public-private partnership is an institutional and organizational alliance between state, regional government and business, based on joint financing of projects. The interaction of these two forms of network cooperation determines the features of economic clustering and updates the research topic.Research hypothesis. It is assumed that the use of the cluster approach to managing the competitiveness of light industry enterprises will allow to determine the sequence and methods of forming clusters in the economy.The aim of this research. This study substantiates the mechanisms of self-organization and increasing the competitiveness of clusters on the basis of network cooperation and public-private partnership.Methodology: for the method of identification and structuring of clusters, the criterion for determining the "key product", the questionnaire for the identification of cluster links, and the coefficient of bond strength were used. For the methodology of assessing the quality of network cooperation, histograms of the types of enterprises were used in the breadth of partner networks. For the methodology for assessing the competitiveness of the cluster, the index method of comparing indicators and the method for calculating the integrated estimate (average geometric) was used, which made it possible to identify the most competitive potential clustersResults: The model of formation of competitiveness of subjects of a cluster is developed. The objective sources of competitive advantages (localization and agglomeration) that create the conditions for the formation of potential clusters created through the state policy of stimulating cluster organization (network cooperation and public-private partnership) are identified. The formation of real clusters provides their subjects with strategic competitive advantages. This represents scientific novelty in the theory of clusters and determines the directions of their formation.Conclusions: The proposed approach to assessing the economic results of the organization and development of clusters based on the forecast of economic effect indicators (enterprise competitiveness) and the efficiency of clustering (profitability of total assets) using economic and mathematical models, approbation of which showed that the cluster approach to enterprise competitiveness management is effective. The study based on the developed set of methods allowed to conclude that in the light industry of Ukraine there are prerequisites for organizing clusters, there are potential clusters that are not yet real.