Abstract
In a market economy oriented to economic management methods, the issue of solving the problems of constructing mechanisms and defining certain research tools for a unique market strategy of an enterprise, the formulation of the principles for its formation and implementation, becomes especially topical. The article provides an integral view of the procedure and specifics of the formation of a market strategy for enterprises in the port area, separate ways to implement it and improve the competitiveness of the entire port.
Highlights
To study such complex and multi-sided notion as a market strategy, it is necessary, in our opinion, to apply a systematic approach that involves considering a market strategy as an integral object − building a life system; identification of factors that determine the market strategy; study of interrelations and interdependencies between system-forming factors; identification of the conditions for the implementation of the market strategy of the enterprise as a system and so on
The availability of sufficient scientific and professional research is an important basis for the final decision of the operating enterprises of this industry
Research results There are many classifications of management functions in which, depending on the goals and objectives of the company and in accordance with the chosen market strategy, these or other functions are brought to the fore [10]
Summary
To study such complex and multi-sided notion as a market strategy, it is necessary, in our opinion, to apply a systematic approach that involves considering a market strategy as an integral object − building a life system; identification of factors that determine the market strategy; study of interrelations and interdependencies between system-forming factors; identification of the conditions for the implementation of the market strategy of the enterprise as a system and so on. The availability of sufficient scientific and professional research is an important basis for the final decision of the operating enterprises of this industry It is the generalization of developments, taking into account the most significant problems in the construction of effective programs and strategies for the development of Ukrainian ports, and is still on the agenda of experts. The construction of market strategies is impossible without the formulation and implementation of certain objectives that are associated with taking into account the methods and tools for strengthening the competitive positions of the enterprise through the existing system of levers, incentives, motivational schemes, principles, organizational and economic and legal aspects of building strategies for the development of enterprises in the port sector. The fluctuations in demand in the industry will affect the value of the company’s current assets, accounts receivable, – the return on equity and the level of financing of the company’s long-term and current needs
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