Formación de comunicadores para el Desarrollo y el Cambio Social. Análisis de experiencias en el centrooccidente de México / Training communicators for Development and Social Change. Analysis of experiences in Center-West Mexico

Abstract

This article analyzes the implementation of two exercises in capacity building in Communication for Development and Social Change (CDSC), with university students in two public sector universities in Central-Western Mexico: the University of Colima and the Autonomous University of Aguascalientes. Both projects focused on participatory communication and media production: “Media Lab for Active Media Production” and a “Social Communication Workshop”. The purpose of this paper is to share best practices in capacity building as well as the outcomes that emerged from the exercises. The learning approaches and outcomes that emerged may be relevant for future CDSC programs. The approach sought to strengthen of future ‘communicators’ as key catalysts of development and community social impact. The authors hope that these experiences can be applied to other university programs and curricula in communication, both at undergraduate and graduate levels.