Foreign Tourists’ Satisfaction towards Selecting the Accommodation Service (Hostel) in Bangkok

Abstract

The objective of this research is to study foreign tourists' satisfaction that stay in 3 hostels located in Sukhumvit, Bangkok. The information used for analysis are from the questionnaires from the sample group (60 persons). The method used for study is Descriptive Statistics which including the percentage, the average, the standard deviation, and the ANOVA. The result of the research has found that foreign tourists, who stay at the hostels located in Sukhumvit, from the sample group mostly are male and single. Their average of age is 20-29 years old. They mostly are student who come from Europe and study in university and college. Foreign tourists' behaviour and experience; most of sample group mostly come to visit Thailand for the first time and have time to stay in for 1-3 days and 4-7 days. They chose to stay in mixed room. More than half of the sample group came here alone and got the information about hostel from the internet. The most important thing to make decision to select a hostel is the price, location, and safety. The satisfaction in the marketing mix of foreign tourists has found that the satisfaction of the sample group is in the high level in every factor. T-test has demonstrated that personal factor effects on the decision to select a hostel and the foreign tourists' decision depends on the marketing mix.