Abstract
This chapter investigates the Korean Basketball League (KBL). We first review the history of the KBL, and compare its features with those of its predecessor amateur league as well as those of the US professional league National Basketball Association (NBA). In particular, we examine comprehensively the effect of employing foreign players on the business of the KBL. The introduction of foreign players improved not only the absolute athletic level but also the competitive balance of the league. In fact, we found that more stringent regulation of the participation rate of foreign players in individual games resulted in reduced competitive balance for the league. Moreover, fans reacted negatively and immediately to deteriorating competitive balance across the KBL. Fans’ potential preferences for player nationalities were not statistically confirmed.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
