Abstract
IN these days one cannot pick up a newspaper or a government commercial publication without seeing items such as the following: Foreign Trade is Monopoly of the State in U.S.S.R. Seven Year Plan Evolved by Iran for Development of Country Mexican Production of Cement Now Exceeds Domestic Requirements Denmark Shipping Canned Hams to United States All these statements supply food for thought in the attempt to estimate foreign market potentials. They are all evidence of the age-old attempt of every country to become sufficient unto itself, and having attained that blissful state, to start looking for business outside. In other words, exporting a maximum and importing a minimum over a high tariff wall and so waxing fat. The most important factor operating to check this tendency is the fact that it is human nature to buy in the cheapest market, other things being equal. Another factor is the absence of certain essential commodities in some ...
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