Foreign E-commerce Practitioners in “Taobao Village”: Isolation and Integration

Abstract

This research mainly analyzes the actual situation of social integration of migrant E-commerce practitioners in Xintang Town of Guangdong Province through field survey. According to the survey, the overall level of social integration is relatively low, and there are three isolation barriers, namely time, space and psychology.Regarding the influencing factors of social integration level, it is concluded through the principal component analysis that five main factors impacting the social integration of migrant E-commerce practitioners are life factor, business factor, housing factor, social factor and individual factor. By establish a multiple logistic analysis model, it is found that type of friends, interest protection and frequency of recreational activities would impact the social integration of migrant E-commerce practitioners most significantly among all factors.