Forecasting the broadcast volume of cultural communication assisted by short video technology and analyzing the influencing factors

Abstract

Selecting the user comment information of short videos with top 2 likes in the top 50 topics about public cultural services in Shake App as the research object, and facilitating video platforms to identify the high and low quality of the videos and make reasonable promotion arrangements by predicting the short-term playback volume of pop-up videos and analyzing the influencing factors, which is conducive to improving the platform’s pop-up video services and economic benefits. The data related to B station videos are captured, and feature selection and different algorithms are combined to construct random forest model, XG Boost model and LSTM model to predict the playback volume of the pop-up videos, and compare and analyze the effects of different feature combinations on the experimental results. The results show that the prediction accuracy of the random forest model is higher than that of the XG Boost model and the LSTM model, and the features of the pop-up video itself have the greatest influence on the playback volume, while the features of the video markup text have a smaller degree of influence on the playback volume.