Abstract
With the changing times, people's demand for a healthy diet is increasing. As a populous country with rapid economic and technological development, China has great potential in the plant meat market. To make a reasonable analysis of the development of Beyond Meat in the Chinese market, this paper will study the current situation of Beyond Meat in the Chinese market through PESTEL analysis, SWOT analysis, and financial analysis, and find out the disadvantages and deficiencies of the company in its growth. We find that Beyond Meat has huge numbers of retail stores and lots of restaurants in the United States, and the number of customers is relatively stable. However, Beyond Meat's financial report shows that the epidemic is affected by increased transportation costs and other factors, which make it suffer great loss. Then the future development direction of Beyond Meat is predicted by discussion, which helps Beyond Meat grow better in China.
Highlights
After researching, the paper on Beyond Meat focuses on whether Beyond Meat can be accepted by the Chinese market and the challenges it faces [1]
The difference between this paper and the other papers is that this paper focuses more on predicting the growth of Beyond Meat within the Chinese market and comparing it to other Chinese artificial meat companies [2,3]
The main purpose of this article is to investigate whether Beyond Meat can successfully grow in the Chinese plant-based meat market [6]
Summary
The paper on Beyond Meat focuses on whether Beyond Meat can be accepted by the Chinese market and the challenges it faces [1]. The difference between this paper and the other papers is that this paper focuses more on predicting the growth of Beyond Meat within the Chinese market and comparing it to other Chinese artificial meat companies [2,3] It analyzes the strengths and weaknesses of Beyond Meat, as well as the challenges and opportunities it faces. In the process of creating this paper, we read a lot of literature and conducted research, and further analyzed the company through financial statements to get a more comprehensive understanding of the company [4,5]. We have read a lot of literature and have a good understanding of the company, it would be helpful to conduct a larger survey on consumer understanding and satisfaction, and hopefully, we will have the opportunity to conduct a social survey in the future to improve this article
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