Abstract
Forecast combinations have been successfully used in applied research in tourism and other fields. This chapter aims to demonstrate the application of various forecast combination techniques in tourism forecasting exercises, specifically tourism demand for Thailand from four source markets: mainland China, Malaysia, Russia, and the USA. Four combination models, namely, simple average, variance-covariance, discounted mean square forecast error (MSFE), and shrinkage methods, are used and tested separately. Ultimately, we find that forecast combinations are an effective tool to increase forecast accuracy and decrease forecast failure risk.
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