Abstract
Executive Overview Ford Motor Company was ranked fourth in the Fortune 500 for the year 2000. Its 1999 revenues of over $162 billion come from eight automotive brands (Aston-Martin, Jaguar, Volvo, Lincoln, Mercury, Ford, and Mazda) and four service divisions (Ford Credit, Hertz, Quality Care, and Quik-Fit). These businesses give Ford a presence in more than 200 countries and territories, with a workforce approaching 400,000 and 140 manufacturing plants. Ford Motor Company was founded in 1903, and by 1908 had become an industry pioneer, essentially inventing mass production as we know it today. Jacques A. (Jac) Nasser was named president and chief executive officer of the company on January 1, 1999. Born in Lebanon and wised from age four in Australia, Mr. Nasser has been executive vice president of the company, and president of Ford Automotive Operations. Before that, he was group vice president—Product Development Nasser was elected a company vice president in 1993 as the chairman of Ford Europe, following three years as president of Ford Australia, an organization he joined in 1968, after studying international business at the Royal Melbourne Institute of Technology. Mr. Nasser has held a number of other global positions in Asia-Pacific and South America, giving him the broad base of experience that is typical of Ford executives destined for high-level promotions.
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