Abstract
ABSTRACT It has been established that narrative entertainment messages have the power to produce persuasive outcomes in audiences, but the specific message components that influence audience responses are not well understood. The current study uses focus groups to explore audience interpretations of meaning, perceptions of persuasive intent, and perceptions of the source of a persuasive message in response to a satirical narrative with an environmental theme. The results indicated that audiences define persuasive intent much more narrowly than researchers. Audiences also inferred meaning based on which characters espoused certain messages, but struggled to form conceptions of the creators behind the show or discern an overall persuasive intent. Furthermore, humor acted both as a factor in enjoyment of the narrative and as a discounting cue.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
