Force Field Analysis and Strategic Management: A Dynamic Approach

Abstract

:This article proposes a dynamic approach to business strategy. It is assumed that the strategic position of any firm will always tend to deteriorate under the combined influences of strategic regression and market competition. Any firm adopting a status quo strategy will be subjected to a dynamic drift that will funnel it through a field vortex leading to a black hole, i.e., a no-return zone. The best long-term sustainable growth strategy that any firm could adopt is along the strategic regression line, i.e., a trajectory of equal growth rates in market potential and resources mobilization.