Abstract
Since the Evangelical Revival triggered a new wave of British millenarian expectations and aroused religiously motivated interest in Jews, various religious bodies and individuals envisioned the necessity of Jews' conversion, stimulating countless and restless efforts to evangelize “God's chosen people.” These efforts, organized within the framework of the vast British missionary enterprise, soon became “nothing short of a national project,” to cite Michael Ragussis. This project, dubbed by its critics as “the English madness,” expressed itself in activity of various societies, and missions, in a wide flow of literature and in constantly recurring public debates. The London Society for Promoting Christianity among Jews (abbreviated from here to the London Society or the Society), was probably its most important outcome. Established as a separate missionary enterprise in 1809, it was the oldest and the largest society in field of nineteenth-century British “Jewish missions.” It sent missionaries not only to the Jewish communities in British colonial spaces, but also far beyond. The efforts of the Society to convert Jews are well reflected in its numerous missionary periodicals whose function, form, and language I wish to discuss here.
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