For or against genetically modified foods: Different discursive strategies in Chinese social media.

Abstract

This study investigates the discourse of a long-lasting social debate over the safety of genetically modified food in China. Based on data from the social media platform WeChat, it adopts the perspective of critical discourse analysis to analyze what strategies are used in discourses of Chinese genetically modified foods to construct identities of the two opposing sides in genetically modified debates. The two sides use different rhetorical devices, argumentative strategies, and intertextual historical elements. Specifically, opponents of genetically modified food are inclined to use metaphors, moralization, intertextual proverbs, and revolutionary inflection to legitimize their position, while supporters often use irony, authorization, and historical allusions to legitimate as well as enhance their hegemony. I suggest that exploring how each side strategically constructs a discourse may facilitate better understanding and mitigate conflict between the two polarized viewpoints represented in social media.