Abstract
The VIVA World Cup is an alternative football tournament for groups unrepresented in international sport, including groups that identify along political, geographic, ethnic, and linguistic lines. This study of the 2010 edition, held in Gozo, Malta, examines the organizers' insistence that their event is political and the ways in which the ‘national’ interests of participating groups challenged this position. While the VIVA World Cup could offer participants a site for resistance, the footballers in Gozo asserted cultural distinctiveness and celebrated affective attachments not to protest the exclusivity of world sport, but so that they could join in too.
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