Abstract
ABSTRACT Increasing numbers of women, of all ages, are choosing to travel alone – a trend accompanied by online articles providing advice to them. However, we are aware of only one study examining these articles, and it gave no attention to age. We conduct a content analysis of 75 online articles directed at solo women travelers, including 29 written for older women. Results revealed three themes – regulating risk, letting go, and discovering self. Their prevalence varied by articles’ targeted age group, with those aimed at younger women focusing on solo travel’s risks and those for older women highlighting its rewards.
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