Abstract
A year after the 2002 World Cup Korea/Japan, football still featured prominently in television and the print media – even though it was European football. Keeping pace with global trends in the football world, the Japanese mass media has come to focus its attention on the UEFA Champions League, the European football market and national leagues, rather than on Japan’s own national league (the J.League). At the same time, it has become increasingly evident that ever-rising numbers of football clubs in European countries have realised Asia’s potential as an incipient, huge football market and started to extend their marketing activities to the Far East.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
