Abstract
The announcement of the European Super League (ESL) led to massive protests in England. While the ESL is officially being reshaped and may resurface, there is a dearth of empirical studies on the motives associated with attitudes toward the ESL. In this research, we explored attitudes toward the ESL among Premier League fans by conducting an online survey 36 hours after the ESL announcement (N = 1,346 fans of Premier League clubs, among which 832 fans of the Big Six clubs involved in the ESL). Fans of the Big Six held more positive attitudes toward the ESL compared to fans of the Other 14 Premier League clubs. However, fans of the Big Six also perceived the ESL as more threatening to their relationship with their team and reported less consumption intentions toward their clubs. From a social identity perspective, team narcissism among fans was positively linked to support for the ESL, primarily through glory hunting—a form of fair-weather fandom. In contrast, secure team identification was negatively related to ESL support. We discuss attractiveness of the ESL for team narcissists and the threat it represents for long-standing fans.
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