Abstract
By 1960, it was already possible to talk about a ‘national’ television audience in Britain. Eurovision was, however, relatively new, having been founded in 1954. The European Cup Final of 18 May 1960, played in the Scottish national stadium, was the first European Cup match to be broadcast live in full on national TV in Britain and to 12 other countries on Eurovision.1 The match attracted a record crowd to Hampden Park, Glasgow, mainly comprised of Scots. Compare this to the international meeting of two weeks earlier in the same stadium between Scotland and Poland, which attracted only 30,000 fans.
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