Abstract

PurposeAgri-food supply chains are facing a number of challenges, which cause inefficiencies resulting in the waste of natural and economic resources, and in negative environmental and social impacts. Food waste (FW) is a result of such inefficiencies and supply chain actors search for economically viable innovations to prevent and reduce it. This study aims to analyse the drivers and the barriers that affect the decision of supply chain operators to adopt innovations (technological – TI, organisational – OI and marketing – MI) to reduce FW.Design/methodology/approachThe analysis was carried out using a four-step approach that included: a literature review to identify factors affecting the decision to adopt innovations; analysis of FW drivers and reduction possibilities along agri-food supply chains through innovations; mapping the results of Steps 1 and 2 and deriving conclusions regarding the factors affecting the adoption of innovations to reduce and prevent FW.FindingsResults show that different types of innovations have a high potential in reducing and preventing FW along the supply chain; however, they still must be economically feasible to be adopted by decision makers in the food supply chain. TI, OI and MI are often interrelated and can trigger each other. When it comes to a combination of different types of innovation to reduce and prevent FW, a good example of combining TI, OI and MI may be observed in the retail sector in Europe. Here, innovative smartphone apps (TI) to promote the sale of products nearing their expiration dates (OI in terms of organising the sales differently and MI in terms of marketing it differently) were developed and adopted via different retailing channels, leading to the creation of a new business model.Practical implicationsThis study analyses the drivers of FW generation together with the factors affecting the decision to adopt innovations to reduce it and provides solutions to supply chain operators to prevent and reduce FW through different types of innovations.Originality/valueLiterature has not systematically addressed innovations aiming at the reduction of FW yet. This paper provides a comprehensive literature review of the determinants of innovation adoption and offers a novel view on the problem of FW reduction by means of innovation, by linking factors affecting the decision to innovate with FW drivers.

Highlights

  • Chain inefficiency contributes significantly to the 1.3 billion tons of food waste (FW) generated each year globally

  • Other solutions include reducing or eliminating differences in price per kilogram for packaging items which can lead to over-buying; exposing the goods with the shortest shelf-life; reducing prices to sell-before/best before date products (Stenmarck et al, 2011). When it comes to a combination of different types of innovation to reduce and prevent FW, a good example of combining Technological innovations (TI), organisational innovation (OI) and marketing innovation (MI) may be observed in the retail sector in Europe

  • The study of decision-making in individual businesses remains a relevant issue when society is confronted with the negative externalities of food production and distribution, with FW being one of the most relevant examples of inefficient use of resources in the food supply chain

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Summary

Introduction

Chain inefficiency contributes significantly to the 1.3 billion tons of food waste (FW) generated each year globally. In the EU-28, annual FW amounts to 180 kilograms per person, which constitutes 25% of the food purchased by households (Canali et al, 2017; Gustavsson et al, 2011). According to the recent literature on FW (del Rıo Gonzalez, 2005; Gustavsson et al, 2011; Aramyan and Valeeva, 2016; Canali et al, 2017), different types of innovations have a high (Information about the authors can be found at the end of this article.). The full terms of this licence may be seen at http:// creativecommons.org/licences/ by/4.0/legalcode

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