Abstract
Food supply chain is characterized by the complexity of covering a large range of aspects, which determines the difficulty of its safety risk prevention and control. Every step in food supply chain involves human activities, therefore the human participation becomes one of the critical elements that impact the food supply chain safety risk. From the perspective of human behavior as a cut-in point, the matter of food supply chain safety risk prevention and control is discussed and analyzed, referring to related theories of organizational behavior. Based on the discussion on attitude and motivation, two main factors that influence human behavior, approaches of controlling human behavior are summarized from two aspects, which are respectively correcting the food supply chain participants’ attitudes and providing them with incentives, so as to reach the goal of food supply chain safety risk prevention and control.
Highlights
Food supply chain is characterized with its complexity, which is one of the most important reasons for what makes the matter of food safety complicated
Food supply chain is characterized by the complexity of covering a large range of aspects, which determines the difficulty of its safety risk prevention and control
Based on the discussion on attitude and motivation, two main factors that influence human behavior, approaches of controlling human behavior are summarized from two aspects, which are respectively correcting the food supply chain participants’ attitudes and providing them with incentives, so as to reach the goal of food supply chain safety risk prevention and control
Summary
Food supply chain is characterized with its complexity, which is one of the most important reasons for what makes the matter of food safety complicated. Human behavior is one of critical factors that determine the food supply chain safety risk, and preventing and controlling food supply chain safety risk from a behavioral perspective is becoming a practical problem that is urgent to be solved. 2. Overview of Research on Food Supply Chain Safety Risk Based on Behavioral Perspective. Food Supply Chain Safety Risk Prevention and Control: Based on the Behavioral Perspective factor to safe food consumption. Concluded from above discussion, human behavior has been referred in researches on food supply chain safety risk, the mechanism of behavior shaping has not been discussed yet. Taken influencing factors of behavior shaping as a cut-in point, with connecting human behavior and food supply chain safety risk, and through discussing the mechanism of behavior shaping, the behavior triggering food supply chain safety risk is analyzed essentially. The food supply chain safety risk prevention and control is discussed from the perspective of behavior control
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