Abstract
<p>Food sustainability is becoming big concern these last couple years, due to the food scarcity issues in many countries. However in contrary previous studies reported the food waste behavior is getting bigger at this moment because of over food preparation, food stocking, undesired food, and food packaging. Over all, most of these issues come from the food shopping behavior. People tend to buy more food products than what they need. Therefore, the determinant of food shopping behavior is urgently found in order to find the solution to drive people to have planned food buying behavior. This research elaborates how motivation to prevent food waste would affect food shopping behavior. The data collection through survey has been done in the young adult community. The finding indicates that having motivation to prevent food waste will contribute to well-planned food shopping behavior. Furthermore, the research also indicates that female shows higher motivation in preventing food waste as also reported in some previous studies that report similar result.</p>
Highlights
Food waste is perceived as the nonuse food in the stages of distribution and consumption (Gustavsson, Cederberg, Sonesson, Van Otterdijk & Meybeck, 2011)
This research is an exploratory study to test the contribution of motivation to reduce food waste behavior through shopping behavior
This research is an attempt to supplement the literature about food waste and to gain an understanding of what is a predictor of food waste organizing efforts
Summary
Food waste is perceived as the nonuse food in the stages of distribution and consumption (Gustavsson, Cederberg, Sonesson, Van Otterdijk & Meybeck, 2011). Leal Filho and Kovaleva (2015) reported that it may emerge as a result of inappropriate behavior of producers, retailers or consumers, and the lack of technological inputs. These last couple years, food waste is becoming a critical problem globally. There is significant part of the food produced is thrown out over, approximately 1.3 billion tons of food are wasted to nothing per year (Gustavsson, 2011) Even though this issue became a concern to many governments all over the world, the food waste problem is yet to be solved (Bräutigam, Jörissen & Priefer, 2014). That is why it is still very important to solve this problem by building a complete understanding, especially from the consumer or individual perspective
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