Abstract
Retail decentralization is associated with town centre decline and a concern for revitalization. Using the case of Llanelli, South Wales, the effects of a new food superstore on shopping behaviours and opinions are explored. Surveys in 1997, 1999 and 2001 reveal a dramatic change in patterns of food shopping, but no real change for purchases of clothing or DIY goods. Disadvantaged consumers, the carless and the elderly, were already heavily reliant on town centre shops before the opening of the new superstore and changes in their shopping patterns were no different from other shoppers. The 'social' vitality of the town centre increased, as did shoppers' satisfaction with town centre shopping, but major spin-off shopping or 'economic' vitality has not yet occurred.
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