Journal of Business & Industrial Marketing | VOL. 24

Food product traceability and supply network integration

Publication Date Jun 12, 2009


PurposeThe purpose of this paper is to develop a more precise conceptual understanding of the interplay between food product traceability and supply network integration.Design/methodology/approachA resource‐based network approach was used to create a framework with empirical evidence from a fresh strawberry product case.FindingsA conceptual model describes product traceability as interacting with different organizational and informational resources.Research limitations/implicationsThis is a preliminary model that substantiates a cross‐functional approach teamwork‐based to developing product traceability.Originality/valueThe study shows developing food product traceability as a complex undertaking dependent on information connectivity including a technical aspect of supply chain integration, and different forms of knowledge, an organizational aspect of supply chain integration.


Food Product Traceability Supply Network Integration Food Supply Network Different Forms Of Knowledge Food Product Supply Aspect Of Integration Product Traceability Product Supply Supply Network Preliminary Model

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