Abstract

This study investigated the association between a variety of taste preferences and the Dark Triad personality traits. We noted over twenty studies that linked personality to taste/beverage preference and experience. In this study just under 200 participants completed a personality and food preference questionnaire. Results demonstrated that dark side traits accounted for around ten percent of the variance in tastes, including bitter and sweet as well as alcohol and coffee strength preferences. For a number of the taste preference measures sensation seeking and harm aversive personality traits were particularly influential in determining taste preferences. Limitations and directions for future research are discussed.

Highlights

  • Eating and drinking satisfies the basic human need of sustenance from consumption (Sagioglou & Greitemeyer, 2016)

  • Sweet taste preferences were negatively correlated with everyday Sadism, r = -.230, p < .01, and Psychopathy, r = -.197, p

  • Bitter taste preferences were positively correlated with promotion regulatory focus, r =

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Summary

Introduction

Eating and drinking satisfies the basic human need of sustenance from consumption (Sagioglou & Greitemeyer, 2016). In a very recent and important review, Esposito et al (2021) noted many studies which showed that personality traits influenced dietary choices and the type of diet Certain personality traits, such as Neuroticism and Alexithymia, were associated with unhealthy diet habuts: low consumption of fruit and vegtables, increased consumption of sugar and saturated fats. Higher psychopathic traits were associated with higher taste intensity ratings, suggesting psychopathy may be associated with increased taste sensitivity.They argued that their findings suggest that the chemical senses may be another confirmatory method for differentiating those with low and high psychopathic traits In another recent and relevant study, Sariyska et al, (2019) showed higher scores on Machiavellianism, Narcissism and Psychopathy for the omnivores compared to vegans/vegetarians, though those effects got weaker or disappeared after the sex of participants was added to the model. Strong sweet taste preference associated with neuroticism, lack of assertiveness

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