Abstract
Food markets are becoming popular as new spaces for recreation, and this research aims to discover the motivations driving the tourists that visit these markets. Factorial analysis, cluster analysis and Student’s t-test were applied on 456 surveys from two food markets in Córdoba (Spain). Three motivational factors were obtained: Gastronomic experience and novelty; hedonism and leisure; and the relationship of the experience with work. Segmenting and analyzing the profile of the tourist may help economic agents develop new strategies for the tourism management of a destination and more accurate marketing and branding strategies that target specific customers with a niche message. The study could help develop products that align with tourists’ motives to increase satisfaction and loyalty.
Highlights
When travelling, people do eat food to satisfy their physical and physiological needs [1]
This study aims to discover the motivations and factors which determine satisfaction, and the characteristics of tourists to these emerging food markets in the city of Córdoba (Spain), a destination recognized as a World Heritage Site
Cluster 1 always significantly assessed the aspects related to the Relationship of the experience with work above the second group. These results show that gastronomic motivations of tourists visiting the food markets are heterogeneous and, they can be segmented according to their culinary motivations (H1)
Summary
People do eat food to satisfy their physical and physiological needs [1]. The search for differentiation in order to improve the tourism offer leads cities to adopt products based on unique experiences. This results in the emergence of new places that try to cover the needs of the experiential visitor seeking cultural, culinary or creative alternatives [9]. In this case, traditional food markets are a reflection of the local culture and the traditions of the inhabitants of an area [10]. The food market visitors are interested in discovering local products [12] as a way to introduce themselves to the destination’s culture
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Environmental Research and Public Health
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
