Food Marketing: History, Definitions and Importance

Abstract

Food marketing, a dynamic and integral component of the food industry, encompasses strategies aimed at promoting and selling food products. This article traces the historical evolution of food marketing, which emerged in the early 1950s, acknowledging its interdisciplinary nature and complexity. It delves into the multifaceted dimensions of food marketing across the entire supply chain, involving actors such as farmers, the industry, and distribution players. Food marketing׳s significance extends to public health, fostering healthier consumption patterns. Additionally, the article highlights the economic impact of food marketing, creating employment opportunities and driving global trade. The article emphasizes the role of differentiation in food marketing, responding to evolving consumer preferences for organic, sustainable, and ethical products. Finally, it discusses the future of food marketing in the digital age, emphasizing the importance of credible information dissemination and ethical marketing practices to benefit consumers and businesses alike.