Abstract

Food Estate is the concept of developing agricultural production on a wide scale, as an effort to create national food security by extensifying land as a form of large-scale agriculture that relies on the agricultural industry. Data were obtained from questionnaires through the Purposive sampling method, identification of internal and external factors can be carried out so that a food estate management strategy can be formulated using a SWOT analyst. Based on internal factors, the most important strength is the commitment of off-takers (cooperation, use of certified seeds, production targets, demplot, farm business analysis, and drip irrigation systems) with a score of 0.43, and the use of technology and increasing public knowledge about the horticultural system with a score of 0.43. While the variable that has the highest weakness is that land cannot be traded with a score of 0.42. The results of an external analysis obtained the opportunity variable with the highest value, namely the production cost borne by the off taker, and the agreed crop price between the off taker and farmers with a score of 0.44, and then external variables in the form of threats, namely pests and high rainfall with a score value of 0.42.

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