Food Demand and Nutritional Habits of Consumers During the Covid-19 Outbreak: A Case Study in Türkiye

Abstract

The Covid-19 pandemic, which has affected the entire world, has caused changes in many areas of life worldwide. These changes have also influenced and continue to influence consumer behaviors. During the restrictions, people staying at home and only going out for essential needs such as grocery shopping has caused changes in their shopping and consumption habits. The changing consumer behaviors related to the process have brought about many studies. Since the outbreak of Covid-19, it has caused significant changes in the attitudes and behaviors of individuals in the world and in Türkiye. Numerous studies have been conducted to understand these changes. The purpose of this study is to examine the effects of the pandemic on the food demand and nutritional habits of individuals residing in Tekirdağ province. To achieve this, a survey was conducted with consumers living in Tekirdağ. According to the research's predicted 10% margin of error and 99% significance level, the sample size was calculated to be 166 people. Factor analysis was applied during the statistical analysis of the findings. Based on the results of the factor analysis, it was found that the desire of individuals to consume organic products and their awareness of healthy nutrition were high. The negative conditions that occurred during the pandemic increased the desire of individuals to eat. It has shown that consumers are more sensitive about healthy eating during the Covid-19 pandemic process. An increase in the consumption of food products that form the basis of a healthy diet, such as fruits, vegetables and eggs, and a corresponding decrease in the consumption of carbonated drinks and prepackaged food also support this finding. However, the high increase in the consumption of pastries and nuts can be given as examples of the negative effects of the need to stay at home and the restriction of physical activities due to the Covid-19 outbreak. In addition, their buying behavior changed, and the number of people who procure food products through online shopping increased. The aim of this study is to inform consumers and researchers working on this subject about how food consumption of consumers has changed after Covid-19.