Food and drug administration takes steps to curb teen vaping.

Abstract

Calling the rise in e-cigarette use among youth “nothing short of an epidemic proportion of growth,” the US Food and Drug Administration (FDA) in September announced an aggressive enforcement strategy to target sales to youth along with child-friendly marketing. During a briefing highlighting their latest steps, FDA officials noted that their conclusion about epidemic use is based not just on the results of the agency’s enforcement actions but also on recent sales trends; news coverage; growing concerns among children, parents, and educators; and data that will be finalized and released in the coming months. Also, in September, the FDA launched an expanded version of its Real Cost public education campaign aimed at preventing youth e-cigarette use. That campaign will bring the messages to online sites accessed by teens as well as high school bathrooms.