Abstract

Food advertising to children is a frequent burning question that is at the center of the debate. And the purpose of this paper is to critically investigate the assertions and the indication. Several issues are examined: the children’s understanding of advertising, the content of advertising to children, children’s food choice and behavior, and the effect of advertising on food choice. Recognized conclusions are the following: that children understand the function of advertising from the age of 5–9 years, although there are some limitations on how effectively they apply this knowledge; that children play an active role in food choice in families; that children’s dietary preferences and habits are well-established before advertising is understood; and that advertising’s role in children’s food choices and preferences is multi-factorial and complex. The sample of 100 respondents was selected through random sampling all over the country. The study found that food promotion by TV advertising affects children’s food preferences, knowledge, and behavior.

Highlights

  • Food advertising to children is a frequent burning chance that they like the brand and ask their question that is at the center of the debate

  • The study presented a paper on food choices concerning television (TV) advertising targeted to approaches to deal with the marketing of food to children (Sonia, 2005)

  • Is greater reported exposure to food and beverage in calculating, balling, and singing because of hunger, advertising on TV channels significantly related to and they call their mother

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Summary

Research Questions

We selected six closed-ended questions and one open-ended question for the survey. These advertisements are telecasting on all most every Bangladeshi TV channel. The Complan: In this advertisement, one child acting as a survey helped us to find out the impact of different types tiger with his father When his mother calls him for taking of TV advertising on children’s food choices. If you want to take anticipatory mind setup that influences the children taste real chicken, take Meridian Chicken Chips After heavily, so they decide to take that food and beverage. The pie chart depicts greater reported exposure to food and beverage advertising on TV channels significantly related to the reported frequency of food consumption that is agreed by 52 percent of respondents. Rest of the respondents, which shows that only 2 percent presume the narrated alternatives are not valid with this question This chart displays that 61 percent of parents perceive advertisers make a profit by using children’s food and beverage choices. 4 percent of respondents do no choose any position

Pediatricians Opinion
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