Abstract

ContentsPreface * Introduction * Agricultural Marketing in Germany * Strategic Marketing Objectives in Mergers and Acquisitions in the Greek Food Industry * The Agrifood System in Italy: Structural Adjustments to Face the Internationalization of the Food Industry * Agricultural and Food Marketing in the United Kingdom: A Review of Some Current Issues * Agricultural Marketing in France * Agricultural Marketing in Ireland * Agricultural Marketing in Belgium and the Netherlands * Agricultural Marketing in Spain * Characteristics of Agricultural Marketing in Hungary During the Formation of Market Economy * Index * Reference Notes Included

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