Abstract
Childhood obesity is a serious problem in United State. With several factors that influence the obesity rate, food advertisement on children contribute largely to the increasing obesity rate in children. Food companies broadcast their advertisement mostly for HFSS and fast-food during children’s peak viewing time by using different techniques to attract children’s attention. Food advertisement can shift children’s food preferences and build the brand loyalty. By restricting the exposure to food advertisement, children will decrease the amount of food they buy for snack and drink and consume less calories per day. The restriction should be done by statutory regulation instead of self-regulatory system because large companies are taking advantages of the certain criteria to keep advertising their unhealthy food product to children.
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