Follow the trope: A digital (auto)ethnography for fan studies

Abstract

In this paper I investigate the methodological challenges posed by the intersection of two factors commonly found in some types of fan studies research: studying a community one is already a member of and that community existing in a digital setting. I propose an approach shaped by traditional ethnography, digital ethnography, and autoethnography that is theoretically grounded, takes into account both practical and theoretical issues, and seeks to leverage the strengths of the digital environment and the ethnographer's knowledge of the community they are researching. I pay particular attention to the role and positionality of the ethnographer in this environment, as well as the process of field site construction, which I conceptualize as a journey. To illustrate this follow-the-trope approach in action, I present a case study based on my research on sexual consent in fan fiction.