Abstract
In this column Busken discusses the impact of emotion and marketing versus science-based education on public health and the foods we eat. Reviewing some of the food-related issues that are trending today, it is clear that emotion and marketing hype often rule product trends, while science is ignored or forgotten. Busken argues that some of these marketing trends impact everyone through higher food prices and reduced food security without providing actual health benefits. The ultimate question is how can we safely and sustainably feed millions of people who are already going hungry, as well as future populations? Busken maintains that we have an obligation to demand that science not be ignored in favor of emotion-based marketing ploys.
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