Abstract
SALT LAKE CITY — When you're recruiting an adult student population, you regularly work with transfer students and returning students with some credits. But as demographic shifts mean the number of high school graduates will drop in many parts of the country, you're likely to be competing more fiercely than ever for these students. In fact, officials at 40 percent of institutions, public and private, plan to increase transfer enrollment in the next year, said David Follick, dean of admissions at Nassau Community College in New York, citing Ruffalo Noel Levitz's 2018 Cost of Recruiting and an Undergraduate Student Report.
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