Focusing on gender similarities increases female students’ motivation to participate in STEM

Abstract

AbstractRecent analyses highlight women's opting out of STEM fields as an important contributing factor to the gender gap in science. Therefore, it is important to identify the factors influencing women's motivation to participate in STEM. In the present study, we tested the hypothesis that the focus on differences between male and female students in STEM, even when those differences are irrelevant to the competence dimension, would decrease the motivation of women to engage in STEM. On the other hand, a belief in gender similarities would increase their motivation to get involved in STEM. We conducted three experiments among female students in STEM majors, in which we manipulated the focus on gender differences versus similarities. The results, which replicated across three studies, showed that when female students focused on similarities between men and women, they were more motivated to engage in STEM‐related activities than when they focused on gender differences. Additionally, we tested whether the gender stereotypes and a perception of gender discrimination mediated that effect but the results of these analyses were inconsistent across studies. Overall, the findings suggest that messaging directed at women in STEM, which highlights similarities between men and women could encourage them to engage in STEM but deactivation of gender stereotypes does not necessarily account for these effects.