Focusing on Common Geopolitical Interests: Changing the Focus in EU-Russia Dialogue and Communication?

Abstract

The competing narratives between the EU and Russia have revealed parallel interpretations of the different ongoing crises. This “narrative war” has so far led to a worsening of relations at governmental level. It might be time to highlight the potential benefit of greater focus on common interests in order to improve communication among experts and politicians from the EU countries and Russia, and identify common geopolitical interests in order to engage in a strategic dialogue. This approach could help to circumvent the psychological warfare based on rival ideological narratives. The chapter analyzes the disadvantages of strategic communication of the EU, the existing challenges in the relations between the EU and Russia and the urgency of finding solutions for peace and prosperity among the peoples of Europe.